From the street to the sky
Concept Development, Scriptwriting
H&M set out to collaborate with up and coming artists to create unique collections inspired by the artists themselves. First up was Justine Skye. We based the campaign in her Brooklyn roots, weaving in a message about dedication — and the importance of being selfmade.
Launch it where it matters most.
Times Square, New York City
And utilise the artist’s fanbase to make it big.
Justine Skye strolling the streets of New York, humming on her new single, and teasing the collection on Instagram.
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