When OnePlus set out to launch what would be one of the most budget-friendly 5G phones in the U.S, we decided to leave behind the all too common visionary telecom talk, and instead focused on the fun aspects of owning a lightning-fast smartphone — especially when it doesn’t drain your bank account.

The fun that comes with 5G-speeds was also present in the in-store experience, with the product specs presented with bold copy and dream-like visuals.