The purest water in the world, delivered sustainably.
Brand Concept Exploration
The owner of one of the largest springs in Scandinavia asked us to conceptually explore different opportunities for a new bottled water company to become a big brand on the European markets. The most important criteria: it had to be sustainable.
We delivered three potential tracks that went under the working names the Purist, the Steward, and the Revolutionary.
Track 1: the Purist
A brand focused on purity. A clean and transparent visual expression, along with precise and scientific messages, makes the company a trusted and highly knowledgable source of drinking water.
Track 2: the Steward
A brand shouldering the responsibility of securing clean drinking water for coming generations. The calm, natural expression supports the core message that every small change creates a ripple effect — and will ultimately help us return to a more sustainable way of life.
Track 3: the Revolutionary
A brand meant to evoke strong emotions and a desire for immediate change. Bold statements and a raw visual expression make it less of brand — and more of a movement.
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